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Cross-Platform Augmented Reality Solution for Interactive Product Visualization

vstorm.co

Non-profit

Retail

Real estate

ECommerce

Manufacturing

Challenges in Traditional Product Visualization

Customers face difficulties in visualizing products (furniture, home goods) in real-world environments before purchase, leading to reduced conversion rates and increased return risks. Existing solutions often require separate platform-specific apps, limiting accessibility and user engagement.

About the Client

Nonprofit organization focused on community development and annual event management, seeking technology solutions to enhance user engagement and operational efficiency.

Key Project Goals

Create cross-platform AR solution for furniture visualization
Improve customer engagement through immersive AR experiences
Reduce purchase hesitation through accurate spatial visualization
Enable seamless integration with existing web platforms
Support multiple surface detection for precise object placement

Core System Requirements

AR object placement using surface scanning
Cross-platform support (iOS/Android/Web)
Interactive furniture catalog with category search
Real-time 3D model rendering
Web-based AR implementation without app downloads
Multi-surface detection and selection interface

Technology Stack

Unity3D

AR Foundation

AR Core (Google)

AR Kit (Apple)

WebXR API

JavaScript Frameworks

System Integrations

Content Management System (CMS) for furniture catalog
Cloud storage for 3D models
Analytics platform for user behavior tracking
Payment gateway integration (for commercial use cases)

Quality Attributes

Sub-100ms latency for AR object manipulation
Support for 1000+ concurrent users
Cross-browser compatibility (Chrome, Safari, Firefox)
Data privacy compliance (GDPR, CCPA)
Accessibility standards compliance (WCAG 2.1)

Expected Business Impact

Anticipated 40% increase in purchase conversion rates through AR visualization, with potential for 72% of users making unplanned purchases after AR experiences. Cross-platform capabilities should reduce development costs by 30-40% compared to native solutions, while web-based access expands market reach by eliminating app store barriers.