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Creatorland Platform Redesign for Gen Z Networking and Collaboration
  1. case
  2. Creatorland Platform Redesign for Gen Z Networking and Collaboration

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Creatorland Platform Redesign for Gen Z Networking and Collaboration

phenomenonstudio.com
Advertising & marketing
Information technology
Media

Challenges in Creator-Brand Networking Platforms

Existing platforms suffer from outdated interfaces, fragmented user experiences for creators and brands, complex analytics dashboards, and poor mobile optimization. These issues hinder Gen Z creators' ability to showcase their work and brands' capacity to identify suitable collaborators efficiently.

About the Client

A platform connecting Gen Z creators with brands for professional growth and collaboration

Platform Redesign Goals

  • Establish trust and loyalty among Gen Z users through modern design
  • Differentiate Creatorland in a competitive market
  • Enable seamless creator-brand collaboration
  • Improve user engagement through intuitive UX

Core Platform Capabilities

  • AI-driven portfolio showcase with enhanced analytics
  • Advanced search with demographic and content filters
  • Real-time messaging and notifications
  • Mobile-optimized adaptive layouts
  • Customized dashboards for creators and brands
  • Performance tracking with visual metrics

Technology Stack

React
TypeScript
Vite
Zustand
Tanstack Query

System Integrations

  • Analytics platforms
  • Real-time messaging APIs
  • User authentication systems

Technical Requirements

  • Cross-device compatibility
  • High-performance data visualization
  • Secure user data handling
  • Scalable cloud infrastructure

Expected Business Outcomes

Anticipated 2x faster creator-brand matching, 17% improvement in user retention through enhanced mobile UX, and significant increase in profile optimization rates. Brands will benefit from data-driven decision-making through simplified analytics, while creators gain better visibility and collaboration opportunities.

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