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Copper Rock Golf Community Website Redesign and Enhancement Project

phenomenonstudio.com

Sports

Real estate

Hospitality & leisure

Challenges with Legacy Website

Existing website failed to effectively showcase Copper Rock's unique blend of golf, luxury living, and countryside retreat. Key issues included outdated design lacking immersion, poor navigation structure, inadequate presentation of services (golf courses, real estate, restaurant), and lack of mobile optimization. Competitors demonstrated superior digital experiences requiring differentiation through enhanced UX/UI and content strategy.

About the Client

Luxury golf community offering golf courses, real estate ownership/rentals, dining experiences, and exclusive events in Utah, USA

Strategic Objectives

Create immersive digital experience reflecting Copper Rock's luxury atmosphere
Develop intuitive navigation for multi-category service offerings
Enhance brand awareness through cohesive visual identity
Implement responsive design for cross-device accessibility
Improve SEO performance and organic search visibility

Core System Requirements

Interactive golf course maps with hole-by-hole visualization
Real estate listing management system with filtering options
Service-specific landing pages (golf memberships, events, restaurant)
Mobile-optimized booking system for tee times and property viewings
Dynamic content management for seasonal promotions and events
Integrated SEO tools for location-based search optimization

Technology Stack

WordPress CMS with custom theme development

PHP/MySQL backend

JavaScript (React.js for interactive components)

SVG illustrations for course visualizations

Google Maps API integration

System Integrations

Payment gateway for service bookings
Google Analytics 4 implementation
Email marketing platform integration
Social media API connections

Non-Functional Requirements

Page load speed under 2.5 seconds
WCAG 2.1 AA accessibility compliance
99.9% uptime SLA
SSL encryption and security protocols
Scalable cloud hosting architecture

Expected Business Outcomes

Anticipated 40% increase in website engagement metrics, 25% growth in online service bookings, and 30% improvement in organic search rankings. Enhanced brand positioning through immersive digital experience is expected to drive membership conversions and property sales while establishing Copper Rock as a premium golf lifestyle destination in the Western US market.