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The organization faces complexities in managing multi-purpose cookies across jurisdictions, ensuring GDPR/CCPA compliance, and maintaining accurate cross-device user tracking while balancing personalized advertising effectiveness with user privacy expectations.
A digital marketing platform specializing in cross-channel advertising, analytics, and user engagement solutions for global enterprises.
Projected 40% reduction in compliance violations, 25% improvement in advertising campaign ROI through enhanced tracking accuracy, and 60% faster regulatory audit preparation, while maintaining 95%+ user satisfaction scores for privacy controls.