This Case Shows Specific Expertise. Find the Companies with the Skills Your Project Demands!

You're viewing one of tens of thousands of real cases compiled on Many.dev. Each case demonstrates specific, tangible expertise.

But how do you find the company that possesses the exact skills and experience needed for your project? Forget generic filters!

Our unique AI system allows you to describe your project in your own words and instantly get a list of companies that have already successfully applied that precise expertise in similar projects.

Create a free account to unlock powerful AI-powered search and connect with companies whose expertise directly matches your project's requirements.

Cookie Consent Management & Enhanced User Tracking Platform

stxnext.com

Advertising & marketing

Information technology

eCommerce

Cookie Compliance & Data Tracking Challenges

The website currently utilizes numerous cookies for various purposes, including personalization, analytics, advertising, and functionality. Managing these cookies effectively to comply with evolving privacy regulations (like GDPR, CCPA, etc.) is a challenge. There is a need for a centralized system to manage user consent, track user behavior across devices and channels, and integrate with marketing platforms like Hubspot and advertising hubs for targeted advertising. The current implementation appears fragmented and lacks a cohesive strategy for cookie management and data utilization.

About the Client

A website owner seeking to improve user experience, comply with data privacy regulations, and enhance marketing effectiveness through comprehensive cookie management and user behavior tracking.

Project Goals

Implement a robust cookie consent management platform to ensure GDPR/CCPA compliance.
Centralize cookie consent management and user preference settings.
Enhance user experience through personalized content and targeted advertising (with user consent).
Improve marketing effectiveness through comprehensive user behavior tracking and integration with Hubspot and advertising platforms.
Gain deeper insights into user behavior to optimize website content and functionality.
Establish a scalable and maintainable system for cookie management and data tracking.

Functional Requirements

Cookie Consent Banner/Modal with granular consent options.
User preference management (allowing users to adjust cookie settings).
Centralized cookie management and control.
Integration with Hubspot for user behavior tracking and data synchronization.
Integration with advertising platforms (e.g., Google Ads, Facebook Ads) for targeted advertising.
Comprehensive user behavior tracking (page views, clicks, form submissions, etc.).
Real-time analytics dashboard for monitoring user behavior and marketing performance.
Support for various cookie types (necessary, functional, analytics, advertising).
Compliance reporting (generating reports for data privacy audits).

Preferred Technologies

JavaScript

HTML

CSS

REST APIs

Cloud-based platform (e.g., AWS, Azure, Google Cloud)

Database (e.g., PostgreSQL, MySQL)

Integrations Required

Hubspot
Google Ads
Facebook Ads
Cloudflare (for DNS and content delivery)

Non-Functional Requirements

Scalability to handle increasing traffic and data volume.
High performance and low latency.
Security to protect user data and prevent unauthorized access.
Reliability and availability.
Maintainability and ease of updates.
Adherence to data privacy regulations (GDPR, CCPA).

Estimated Business Impact

Implementing this platform will result in improved compliance with data privacy regulations, enhanced user trust, more effective marketing campaigns, deeper insights into user behavior, and ultimately, increased revenue. By centralizing cookie management and data tracking, the website owner can optimize their marketing spend and improve the overall user experience. Improved targeting and personalized experiences will lead to higher conversion rates and customer engagement.