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Cookie Consent Management and Market Research Platform Development

slash.co

Advertising & marketing

Information technology

eCommerce

Privacy Compliance and Market Insights Challenges

Need to balance user privacy compliance with effective data collection for personalized advertising, while lacking comprehensive market research capabilities to stay competitive in the digital advertising space.

About the Client

Digital marketing solutions provider focused on personalized advertising and consumer behavior analytics

Key Project Goals

Implement GDPR-compliant cookie consent management system
Develop real-time market research analytics dashboard
Create personalized advertising delivery framework
Establish competitive intelligence monitoring capabilities

Core System Requirements

Dynamic cookie consent banner with category controls
User preference storage and retrieval system
Competitor analysis dashboard with trend visualization
Ad campaign performance analytics with ROI tracking
Third-party social media integration for content sharing

Technology Stack

React.js for frontend interface

Node.js with Express for backend services

MongoDB for preference data storage

Google Analytics 4 integration

AWS Lambda for serverless processing

System Integrations

AdTech platforms (Google Ad Manager, Meta Ads)
Social media APIs (Facebook, Twitter, LinkedIn)
CRM systems (Salesforce, HubSpot)
Data privacy compliance tools (OneTrust, Cookiebot)

Non-Functional Requirements

Real-time data processing under 200ms latency
HIPAA/GDPR compliance for data handling
99.9% system uptime SLA
Horizontal scalability for traffic spikes
Role-based access control (RBAC) security model

Business Impact Projections

Expected 40% reduction in compliance risks, 25% increase in ad campaign effectiveness through better personalization, and 30% faster market response times through real-time competitive intelligence monitoring.