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The organization requires a centralized system to manage user cookie consent across multiple tracking technologies while maintaining compliance with privacy regulations. Current operations face complexity in handling 30+ cookies with varying purposes (analytics, advertising, session management) and expiration periods, while ensuring transparency in data collection practices.
Digital marketing agency specializing in data-driven advertising solutions for global enterprises
Implementation will reduce regulatory compliance risks by 70% while improving marketing campaign accuracy through enhanced cross-device tracking. The system will streamline cookie management operations by 60% and increase user trust metrics through transparent data handling controls.