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The organization operated 60+ niche websites with inconsistent branding, fragmented product information, and outdated technical content. These siloed platforms created high maintenance costs, poor user engagement, and failed to reflect the company's customer-centric transformation or unified brand identity.
A multinational producer of industrial minerals specializing in sustainable mineral-based solutions for diverse industries
Implementation of the unified digital ecosystem is expected to drive 40%+ monthly traffic growth, increase lead generation by 15-20%, enhance customer satisfaction through improved content accessibility, and reduce operational costs through centralized content management. The platform will strengthen market authority while enabling data-driven customer engagement strategies.