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The client's existing website required significant modernization to improve user experience, streamline loan application processes, and align with evolving customer expectations. Initial scope underestimated the need for structural reorganization, mobile optimization, and integration of engaging visual elements.
A New Zealand-based financial services provider offering loans, insurance, and debt consolidation solutions with a focus on fair lending practices and low fixed interest rates.
The redesigned platform is projected to increase online loan applications by 40%, reduce customer acquisition costs through improved SEO performance, and enhance brand perception through consistent visual storytelling. Mobile optimization is expected to capture 65% of traffic from handheld devices, while streamlined processes should reduce application abandonment rates by 30%.