Comprehensive Website Modernization and Rebranding for Global Industrial Safety Company

The client operates across multiple markets with diverse stakeholder needs, leading to difficulties in maintaining a cohesive brand identity. Their existing website hampers user navigation, product discovery, and access to compliance information, negatively impacting engagement and operational efficiency. Content management is cumbersome, requiring significant manual effort and engineering support, which delays updates and reduces agility.

A multinational manufacturer of workplace safety equipment seeking to enhance its digital presence, improve product discovery, and unify branding across global markets.

• Implement a comprehensive rebrand and website redesign to reflect global scale and product innovation.
• Develop a flexible, scalable, and easy-to-manage WordPress-based platform supporting multilingual content.
• Enhance user experience through intuitive navigation, dynamic product filtering, and mobile responsiveness.
• Improve stakeholder engagement metrics, aiming for increased time spent on product pages and reduced bounce rates.
• Streamline content management workflows to reduce internal workload by over 80%.
• Achieve faster product discovery and increased engagement from both desktop and mobile users.

• User behavior research integration to inform UI/UX design.
• Responsive, mobile-friendly design ensuring seamless engagement across all devices.
• Custom modules for product data, specifications, and compliance documentation.
• Dynamic product filters enabling faster product discovery.
• Multilingual content management capabilities.
• Stakeholder collaboration tools for cohesive branding and content approval workflows.
• Post-launch support including stakeholder training, performance monitoring, and feature enhancements.

• Product information management (PIM) systems for accurate product data synchronization.
• Compliance and certification databases for resource linking.
• Multilingual translation management tools.
• Analytics tools for monitoring user behavior and engagement metrics.
• Stakeholder collaboration platforms for content approval workflows.

• Website must load within 3 seconds on standard broadband connections.
• Support for high traffic volumes with scalable hosting solutions.
• Ensure data security and compliance with applicable standards for enterprise websites.
• Content updates should be achievable without engineering support, with an update time of under 10 minutes for routine changes.

The new website aims to significantly enhance user engagement, with targeted increases such as a 40% rise in time spent on product pages and a 25% decrease in bounce rates. Streamlined content management is expected to reduce internal workload by over 80%, enabling faster updates and more agile marketing and product strategies. Overall, the platform will strengthen global brand consistency and improve stakeholder satisfaction across all markets.