Comprehensive Website Modernization and Automation for a Nationwide Restaurant Chain

The existing corporate website is outdated, with a messy codebase causing slow load times exceeding 12 seconds, inefficient backend processing due to unnecessary conditional loops, and static content sections that lack dynamic updating. Additionally, the site struggles to process high volumes of user queries (over 600,000 search queries), resulting in degraded user experience. Manual data updates for third-party restaurant information are cumbersome, and synchronization issues exist between location-specific landing pages and contact pages. The platform also lacks automation for data fetching, catering request management, employee applications, user engagement tools, and digital menu access via QR codes, all of which hinder operational efficiency and customer engagement.

A large-scale restaurant enterprise with over 200 locations across the country, offering dine-in, online ordering, catering, and employment opportunities, seeking to enhance digital presence and operational efficiency.

• Reduce website load time from over 12 seconds to under 5 seconds through code cleanup and optimization.
• Implement automated data synchronization with third-party sources (e.g., restaurant info, hours, and menus) using APIs and CRON scheduling.
• Develop dynamic, synchronized landing and contact pages for each restaurant location to reflect real-time updates.
• Create modules for managing catering requests and job applications with filtering, export, and segmentation capabilities.
• Implement real-time data display from third-party APIs (e.g., restaurant hours, offers) to improve accuracy and reduce manual updates.
• Enhance user engagement through new features like interactive quizzes, digital menus accessible via QR codes, and custom alerts for event reminders.
• Improve site scalability and stability with cloud hosting, load balancing, and optimized database architecture.
• Ensure SEO-friendly enhancements to increase discoverability and user conversion rates.

• Dynamic location landing pages (LLPs) and contact pages (CLPs) with real-time synchronization to reflect updates instantly.
• API integrations with external data sources for restaurant hours, menus, and special offers, automated via CRON jobs.
• User query management system with load balancing across dedicated query handling modules.
• Custom modules for managing catering requests with filtering by location, date, and event type, with CSV export options.
• Job application portal with resume filtering and segmentation capabilities.
• Interactive quiz module for user engagement and feedback collection.
• QR code generation and integration for digital menu access on mobile devices.
• Gift card balance checker with custom algorithms for secure and accurate balance display.
• Map integration using geolocation APIs to display store locations with interactive maps.

• Third-party APIs for restaurant operational data (hours, menus, offers)
• Data synchronization with third-party directories or listing platforms
• Payment and gift card balance check APIs
• QR code generation and scanning tools
• Email and notification services for custom alerts

• Website load time optimized to under 5 seconds for enhanced user experience
• High scalability to support large volumes of search queries and concurrent users
• Automated data syncing to reduce manual intervention and errors
• Robust security measures to protect user data, especially in modules handling applications and payments
• Reliable server uptime and minimal downtime through load balancing and CDN usage
• Responsive design for optimal performance across desktop and mobile devices

This project aims to significantly enhance user experience and operational efficiency by reducing page load times to under 5 seconds, automating data updates to ensure real-time accuracy, and expanding engagement tools that increase customer interaction and satisfaction. The new scalable platform is expected to handle high volumes of search queries effectively, support seamless external integrations, and facilitate better management of catering and employment processes, thereby promoting increased revenue, improved brand reputation, and a stronger competitive position in the hospitality industry.