The client, representing thousands of hotel owners and operators, has an extensive and complex web infrastructure comprising a member management application, a public-facing informational website, and a secure members-only portal. The existing system has outgrown the current IT vendor's capabilities, leading to difficulties in maintaining, enhancing, and scaling the platform to meet evolving organizational needs.
A large hospitality industry trade association serving hotel owners and operators with extensive online member platforms and public informational websites.
The project aims to significantly improve the operational efficiency and user experience of the association's web infrastructure, supporting a membership of nearly 3,000 owners and operators. By modernizing their platform, the organization anticipates enhanced data accuracy, easier system maintenance, increased member engagement, and the ability to scale effortlessly to accommodate future growth, ultimately strengthening industry collaboration and standard-setting.