Comprehensive UX & Content Strategy Overhaul for Global NGO Website Redesign

The organization faces limited global brand awareness and suboptimal website usability, impacting its capacity to communicate services effectively, generate leads, expand international reach, and provide accessible resources. Key challenges include ineffective communication of offerings, lack of data-driven insights, poor alignment with global focus, and inclusivity gaps.

A mid-sized international NGO specializing in waste management and sustainability initiatives, seeking to modernize its global online presence.

• Enhance global brand authority and position the website as the authoritative resource for circular living.
• Improve website usability and user experience for diverse, international audiences.
• Implement data-driven strategies to better understand and meet user needs and behaviors.
• Increase lead generation and engagement for key services such as policy development, research, and investment opportunities.
• Develop a comprehensive content strategy with ongoing 'always-on' engagement content.
• Ensure website accessibility and inclusivity, accommodating users of all abilities.
• Create personalized user journeys and improve information architecture to facilitate content discovery.
• Benchmark against global peers and incorporate multilingual and country-specific features to support international leadership.

• In-depth target audience and business needs analysis through user research.
• Comprehensive usability evaluation including heuristic analysis and user journey mapping.
• Enhanced information architecture with structured menus and personalized pathways.
• Multilingual support and country-specific content modules for global reach.
• Content management system supporting 'always-on' content and content marketing strategies.
• Tools to showcase impact stories, success metrics, and resource promotion.
• Benchmarking capabilities against industry peers to inform strategic positioning.
• Accessibility and inclusivity features aligned with international standards.

• Analytics platforms for user behavior insights
• Customer Relationship Management (CRM) systems for lead tracking
• Third-party translation and localization services
• Benchmarking and competitive intelligence tools

• High scalability to accommodate international traffic and content volume
• Optimized page load performance to support global audiences
• Accessibility compliance with WCAG 2.1 standards
• Robust security measures to protect user data and ensure GDPR compliance
• Responsive design for seamless user experience across devices

The redesigned website aims to establish the organization as a leading global authority on circular living, resulting in increased brand awareness, higher user engagement, and improved lead generation metrics. Expected outcomes include tangible growth in international traffic, enhanced content engagement through personalized user journeys, improved accessibility, and stronger strategic positioning within the industry.