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Comprehensive Upgrade of Public Utility Website for Enhanced Performance and User Engagement
  1. case
  2. Comprehensive Upgrade of Public Utility Website for Enhanced Performance and User Engagement

Comprehensive Upgrade of Public Utility Website for Enhanced Performance and User Engagement

brights.io
Utilities
Energy & natural resources

Identifying Challenges in Scaling and Modernizing a Utility Service Website

The client faces difficulties in maintaining a high-performance, scalable, and visually engaging website capable of handling surges in traffic during critical events such as outage announcements. The existing system lacks modern technological infrastructure, is monolithic in structure, and provides limited user experience optimization, leading to performance bottlenecks during peak demand periods.

About the Client

A large-scale energy provider servicing millions, aiming to modernize its online presence, optimize system performance, and improve customer experience during peak traffic periods.

Key Goals for Enhancing the Utility Service Online Platform

  • Implement a scalable, resilient infrastructure capable of supporting up to 2 million users per hour during peak traffic events.
  • Upgrade core technologies to enable future scalability and maintainability, including modern frontend and backend frameworks.
  • Redesign the website for improved usability, visual engagement, and seamless navigation.
  • Optimize backend architecture by moving from monolithic to modular services with efficient communication channels.
  • Incorporate server-side rendering (SSR) to enhance SEO and improve user experience responsiveness.
  • Automate deployment and infrastructure management to ensure fault tolerance, quick rollouts, and efficient resource utilization.
  • Implement automatic scaling solutions using serverless paradigms and load balancing to handle traffic surges seamlessly.

Functional System Capabilities for Modern Utility Website

  • Modern frontend framework supporting responsive and engaging UI components
  • Server-Side Rendering (SSR) for improved SEO and fast initial load times
  • Modularized backend architecture with microservices for efficient processing and maintenance
  • Robust API layer optimized for high throughput (10x performance improvement)
  • Automated deployment pipelines utilizing infrastructure-as-code (IaC) tools like Terraform
  • Orchestration and containerization with Kubernetes for scalability and resilience
  • Auto-scaling mechanisms driven by serverless technologies and load balancing
  • Unified design system with consistent navigation elements and interactive banners
  • Integration with cloud storage solutions for scalable data hosting

Preferred Technologies and Architectural Strategy

Vue.js with server-side rendering (SSR)
TypeScript for frontend and backend safety
PHP and Laravel framework for backend services
Kubernetes for container orchestration
Terraform for infrastructure as code
AWS S3 for scalable storage
AWS Lambda for serverless functions
Docker for containerization
Auto-scaling groups for load management

Critical External System Integrations

  • Traffic monitoring and analytics platforms for performance tracking
  • External APIs for real-time outage and service updates
  • Payment gateways for tariff and billing services
  • Customer communication systems for notifications during peak events

Non-Functional System Requirements for Optimal Performance

  • Support up to 2 million users per hour during critical events
  • Ensure high availability with minimal downtime
  • Implement responsive design for accessibility across devices
  • Maintain data security and privacy compliance
  • Achieve 10x faster API response times compared to previous architecture
  • Automate infrastructure deployment and updates for rapid rollout

Projected Business Impact from the Website Enhancement

The project aims to significantly improve website performance, supporting up to 2 million concurrent users during peak periods, thereby enhancing user satisfaction and engagement. The modernization will lead to easier maintenance, faster content updates, and better SEO visibility, positioning the client as an industry leader in digital customer service.

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