The client faces difficulties in helping leisure travelers discover and reserve accommodations, tours, attractions, and events efficiently during peak seasons. Additionally, there's a need for effective promotion of events and last-minute deals, coupled with tracking system for popular offers, which hampers sales strategies and customer engagement.
A mid-sized online travel and leisure booking company seeking to enhance its ticketing and event promotion capabilities.
The new platform is expected to significantly enhance user experience by providing a seamless discovery and booking process, increase booking conversions through efficient search and promotional tools, and enable targeted marketing via deal activity tracking. These improvements aim to boost sales performance, customer satisfaction, and operational efficiency during peak tourist seasons.