The client’s existing website is outdated, lacking compliance with modern web standards, and does not reflect the latest brand identity. It presents challenges in providing a user-friendly experience, efficient product and distributor information access, and managing large, complex data sets related to products, markets, and geographic locations. The current site hampers user engagement, searchability, and brand perception, limiting the company's market competitiveness.
A mid-sized manufacturing company specializing in sustainable and eco-friendly products seeking to modernize its digital presence, improve user engagement, and streamline data management.
The new website aims to significantly improve user engagement through engaging design and interactive features, increase content discoverability with advanced search and location tools, and enhance overall site speed and accessibility. Anticipated outcomes include higher customer satisfaction, increased market competitiveness, and streamlined data management—ultimately boosting brand perception and sales growth.