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Comprehensive QA and Custom Engagement Platform for Multi-Client Digital Agencies
  1. case
  2. Comprehensive QA and Custom Engagement Platform for Multi-Client Digital Agencies

Comprehensive QA and Custom Engagement Platform for Multi-Client Digital Agencies

axelerant.com
Media
Non-profit
Advertising & marketing

Identifying Challenges in Quality Assurance and User Engagement for Digital Agencies

The agency faces bandwidth constraints that hinder project delivery and quality assurance across multiple client websites built on various CMS architectures. Inconsistent testing procedures, difficulty understanding rapidly changing client requirements, and time zone differences impede efficient project completion and quality standards.

About the Client

A mid-sized digital agency specializing in delivering complex web solutions across diverse industries, seeking to enhance quality assurance processes and user engagement features.

Goals for Enhancing QA, Engagement, and Collaboration in Digital Projects

  • Establish a robust quality assurance framework capable of handling multiple websites built on different technologies, ensuring zero post-launch bugs.
  • Develop flexible, user-centric engagement features such as customizable polls and media widgets to enhance client and end-user interaction.
  • Improve internal project workflows by adapting ticketing and grooming processes based on retrospective insights.
  • Mitigate time zone and multicultural communication challenges to maintain agile, efficient collaboration.
  • Create a scalable, technology-agnostic platform that supports rapid adaptation to evolving client needs.

Core Functional Requirements for QA Automation and User Engagement Platform

  • Automated testing scripts utilizing behavior-driven development tools to ensure cross-browser and multi-language compatibility.
  • Interactive, customizable polling and contest modules with access controls and audience targeting capabilities.
  • Media widget integrations supporting SoundCloud, YouTube, photos, and more for enriched media content presentation.
  • Backend administration tools to manage feature exposure, user roles, and content moderation dynamically.
  • Comprehensive user experience analysis tools to monitor and improve client website usability.

Preferred Technologies and Architectural Approaches for the Platform

Behavior-driven testing frameworks (e.g., Behat or similar)
Responsive front-end frameworks supporting media-rich content
Modular architecture enabling easy integration of new features
Cloud-based deployment with scalable infrastructure

External System Integrations for a Seamless User and Data Experience

  • Media platforms such as SoundCloud and YouTube for content embedding
  • Third-party testing tools for automation and cross-browser validation
  • Content management systems or backend data sources for dynamic feature adjustments

Critical Non-Functional Requirements for Reliability and Performance

  • System scalability to support increasing number of client websites and media content
  • High availability with 99.9% uptime for critical QA and engagement features
  • Data security and privacy compliance, especially for user-generated content
  • Response times under 2 seconds for user interactions and administrative actions

Projected Business Benefits of the QA and Engagement Platform

The platform aims to deliver zero post-launch bugs for client websites, enhance user engagement through personalized media-rich features, and streamline internal workflows. Expected outcomes include improved client satisfaction, faster project delivery timelines, and scalable infrastructure supporting future growth, ultimately reducing operational delays and elevating the agency’s reputation for quality.

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