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Comprehensive Mobile and CMS Platform for Restaurant Customer Engagement and Staff Management
  1. case
  2. Comprehensive Mobile and CMS Platform for Restaurant Customer Engagement and Staff Management

Comprehensive Mobile and CMS Platform for Restaurant Customer Engagement and Staff Management

saritasa.com
Hospitality & leisure
eCommerce
Business services

Identified Challenges in Restaurant Customer Engagement and Operational Efficiency

The client aims to simplify the dining experience by integrating restaurant search, advanced ordering, bill splitting, tipping, and payment functionalities into a seamless mobile platform. Additionally, they require a robust merchant management system capable of supporting multiple venues, currencies, and regional expansions, while enabling personalized customer incentives and enhanced service. The current fragmented systems hinder operational efficiency and customer satisfaction, impacting revenue growth and market competitiveness.

About the Client

A mid-sized chain of restaurant venues seeking to streamline customer ordering, payment, and loyalty interactions while improving merchant management capabilities.

Strategic Goals for Enhancing Restaurant Customer Experience and Merchant Operations

  • Develop a mobile application enabling users to search restaurants with map-based location info and place orders in advance.
  • Implement features for bill splitting, tipping, and secure in-app payments to improve service convenience.
  • Create a backend CMS for restaurant and administrator account management, facilitating onboarding and ongoing operational control.
  • Integrate with existing POS systems to support open and close tabs, order processing, and payment settlements directly from mobile devices.
  • Enable multi-currency support for global expansion, starting with US and UK markets, with scalability to additional regions.
  • Design the solution with modular architecture to allow rapid onboarding of new venues and expansion into new markets.

Core Functional System Capabilities for Restaurant Engagement Platform

  • Venue search with mapping and location details
  • Pre-order and scheduled ordering capabilities
  • Bill splitting and group payment features
  • Tipping options integrated into the payment flow
  • Secure in-app payment processing
  • Merchant dashboard for account creation and management
  • Customer engagement tools, including incentives and promotions
  • POS system integration for order and payment synchronization
  • Multi-currency support for US, UK, and future markets
  • User account management and authentication

Preferred Technology Stack and Architectural Approach

Native iOS development using Objective C (or Swift as an alternative)
Cloud-based SaaS backend infrastructure
RESTful API services for mobile and CMS integrations
Secure payment gateway integrations
Responsive web-based CMS with role-based access control

Essential External System Integrations for Complete Functionality

  • POS systems for transaction synchronization and tab management
  • Payment gateways for secure processing
  • Mapping APIs for venue location services
  • Customer management and incentive delivery system
  • Currency conversion and regional compliance services

Critical Non-Functional System Performance and Security Metrics

  • System must handle high concurrency to support multiple simultaneous users and transactions
  • Availability target of 99.9% uptime
  • Data security compliance with PCI DSS for payment processing
  • Fast response times with API latency under 200ms
  • Scalable architecture to accommodate future growth into new markets

Projected Business Benefits and Impact of the Restaurant Engagement Platform

The initiative aims to streamline the customer dining journey, reduce operational overhead, and increase customer retention through personalized incentives. Anticipated outcomes include a 20-30% increase in mobile orders, enhanced customer satisfaction scores, and improved revenue per customer. The scalable platform is expected to support rapid regional expansion, boosting market competitiveness and operational efficiencies across multiple venues.

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