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Comprehensive E-Commerce Platform Revamp with Advanced CMS and Payment Integration
  1. case
  2. Comprehensive E-Commerce Platform Revamp with Advanced CMS and Payment Integration

Comprehensive E-Commerce Platform Revamp with Advanced CMS and Payment Integration

brights.io
eCommerce
Beauty
Retail

Modernization Challenges in E-Commerce and Internal Workflow Optimization

The client faces difficulties managing a vast product catalog of approximately 3,000 items, providing a seamless and engaging user experience, and integrating multiple payment systems including card payments, mobile wallets, and installment options. Additionally, challenges exist in generating unique gift codes, managing partial payment scenarios, optimizing delivery cost calculations, and maintaining synchronization between the website and accounting systems. These issues hinder customer satisfaction, operational efficiency, and scalable growth.

About the Client

A mid-to-large scale online retailer specializing in premium beauty and cosmetic products, seeking to modernize its digital storefront and streamline internal operations.

Goals for Digital Transformation and Operational Efficiency

  • Develop a scalable, high-performance eCommerce website with advanced filtering and product search capabilities to enhance customer browsing experience.
  • Implement a flexible Content Management System (CMS) capable of managing promotions, discounts, detailed product descriptions, and dynamic content blocks for articles or blogs.
  • Integrate multiple secure payment options, including credit/debit cards, mobile payment platforms, and installment plans, with seamless user experience and certification compliance.
  • Create a comprehensive gift certificate system featuring unique code generation, electronic balance tracking, and partial payment handling.
  • Enable order aggregation and precise delivery cost calculation, accommodating special conditions such as free shipping or order splitting.
  • Incorporate barcode generation and address order separation scenarios for logistics efficiency.
  • Ensure full synchronization of product data, inventory, and balances between the website and the company's accounting system.
  • Design an intuitive user account interface providing real-time order tracking, receipt access, and personalized recommendations.
  • Develop engaging content sections such as articles on beauty topics with diverse visual formats.

Core System Features and Capabilities

  • High-volume product catalog with multi-parameter filtering and seamless browsing.
  • User account system with order history, receipt access, and real-time status updates.
  • Personalized product recommendation and beauty routine assembly based on user preferences.
  • Multiple payment method support including credit/debit cards, mobile wallets (Google Pay, Apple Pay), and installment options with secure certification.
  • Gift certificate module capable of code generation, balance tracking, and partial payment processing.
  • Order aggregation logic for cost calculation, including special delivery conditions.
  • Order splitting and barcode generation for logistics and inventory management.
  • Complete synchronization system for product, stock, and financial data between website and accounting platform.
  • Content management system with customizable article blocks, including visual and multimedia support.

Preferred Architectural and Development Technologies

Robust content management framework suitable for eCommerce platforms
Secure payment gateways compatible with major mobile payment platforms
Barcode generation modules integrated with order management
API-driven architecture for system integration and synchronization
Responsive design for optimal performance across devices

Essential External System Integrations

  • Payment systems: credit/debit cards, Google Pay, Apple Pay, installment providers
  • Accounting system for data and financial synchronization
  • Logistics and barcode generation systems
  • Customer engagement tools like shopping bots or real-time notification services

Critical Non-Functional System Requirements

  • System scalability to handle over 60,000 monthly sessions and continuous traffic growth
  • High system performance ensuring minimal load times and real-time updates
  • Security standards compliant with payment and data privacy regulations
  • Reliability with 99.9% uptime and robust disaster recovery strategies
  • Flexible architecture supporting future feature expansions

Projected Business Outcomes and Growth Benefits

The implementation of this comprehensive eCommerce platform is expected to significantly improve customer engagement and satisfaction, reflected by increased traffic, with monthly sessions surpassing 60,000 and over 7,000 new customers annually. The platform aims to triple order volume during promotional events like Black Friday, grow subscriber base for marketing automation tools beyond 5,000, and streamline internal workflows to enhance operational efficiency—ultimately positioning the client for sustained growth and increased market share in the premium cosmetics industry.

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