The client faces difficulty in creating an engaging, visually appealing, and highly functional budgeting tool that stands out in a crowded market. Users require a seamless experience across devices, with capabilities to customize, track recurring transactions, and set budgets efficiently. Existing options lack flexibility and user-centric design, leading to lower engagement and user satisfaction.
A mid-sized financial technology firm aiming to provide users with an intuitive and flexible personal finance management platform.
The development of a modern, user-friendly budgeting app is expected to increase the user base significantly, improve Net Promoter Score (NPS), and drive higher user engagement. The integrated analytics will enable continuous optimization, resulting in better retention and monetization opportunities.