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Comprehensive Brand Refresh and WordPress Website Overhaul for Government Contracting Consultancy

eleks.com

Information technology

Government

Challenges in Brand Modernization and Digital Presence Enhancement

The client required a complete brand identity refresh and website redesign within tight timeline and budget constraints ahead of their 20th anniversary. They lacked in-house capabilities for brand strategy development and digital implementation, with uncertainty about visual direction and need for future-proof content management solutions.

About the Client

Woman-owned small business providing operational, technical, and program management services to US Government agencies and private sector clients

Strategic Goals for Brand and Digital Transformation

Deliver comprehensive brand refresh within 1-month timeline
Develop user-friendly WordPress CMS website for easy content updates
Create cohesive visual identity system honoring company heritage
Implement scalable digital assets for marketing campaigns
Provide knowledge transfer for ongoing website maintenance

Core System Functionalities

Brand sprint workshop for strategic alignment
Multi-concept visual identity development
WordPress CMS website with responsive design
Social media animation templates
Customizable corporate templates and style guides

Technology Stack Requirements

WordPress CMS

HTML5

CSS3

JavaScript

System Integration Needs

Social media platforms
Analytics tools

Operational Requirements

Scalable architecture for future growth
Cross-browser compatibility
Content update performance optimization
Security-hardened CMS implementation

Anticipated Business Outcomes

Revitalized brand positioning combining 20-year legacy with modern aesthetics, enhanced digital presence with 100% CMS-manageable content, and improved marketing agility through reusable brand assets. Expected to drive increased client engagement and support business expansion initiatives.