Comprehensive Brand and Website Overhaul for a Management Consulting Firm

The client, a management consulting firm with a history spanning over 20 years, faced challenges due to an outdated brand image and an underperforming website lacking modern design and easy content management capabilities. With new leadership and a desire to position for future growth, they needed a comprehensive brand refresh and a website overhaul that could be delivered within a tight timeline and budget, ensuring alignment with their strategic objectives.

A mid-sized management consulting firm providing operational, technical, and strategic services to government agencies and corporate clients, seeking to modernize its brand identity and online presence ahead of a significant corporate milestone.

• Deliver a complete brand identity redesign that reflects the company's legacy while establishing a fresh, modern look.
• Develop a user-friendly website built on a flexible content management system to facilitate easy updates and content modifications.
• Create a visual brand guideline package, including logos, templates, animations, and social media assets, to ensure consistency across all channels.
• Conduct knowledge-sharing sessions on website customization and provide post-launch support to enable in-house capability building.
• Complete project delivery within specified timelines to ensure readiness for upcoming corporate anniversary or key marketing initiatives.

• A comprehensive brand identity package including logos, visual guidelines, and social media animation assets.
• A website redesign that reflects the company's heritage and future direction.
• Migration of website content to a flexible, easy-to-manage Content Management System (CMS), such as WordPress.
• Training sessions for internal teams on website content customization and management.
• Support and maintenance services post-launch to ensure smooth operation and updates.

• Third-party analytics tools for tracking website engagement
• Social media platforms for content distribution and branding
• Internal CRM or contact management systems for lead capture (if applicable)

• Website should load within 3 seconds on standard internet connections
• Ensure mobile responsiveness and cross-browser compatibility
• Maintain high security standards to prevent common vulnerabilities
• Design for scalability to accommodate future content and feature expansions

Successfully delivering a modernized brand identity and a flexible, easy-to-manage website is expected to enhance the company's professional image, improve user engagement, and support future marketing campaigns. The project aims to enable the client to easily adapt their website content, resulting in increased operational efficiency and a strengthened online presence, aligned with their growth objectives.