Comprehensive Asset Management and Sales Optimization Mobile Platform for Consumer Goods Industry

The client’s sales team relies on traditional methods for daily operational activities, leading to limited real-time market insights across a vast retailer network. Key pain points include insufficient visibility into market conditions, inefficient asset management for onsite equipment such as freezers and display units, manual roster management, and delayed decision-making due to lack of integrated business intelligence. These issues hinder quick response to market changes and reduce operational efficiency in a highly competitive environment.

A rapidly growing consumer goods company with a large retail presence across national markets, seeking to enhance field operations, asset tracking, and real-time market insights.

• Achieve at least a 20% increase in salesforce productivity through automation and real-time data access.
• Improve delivery and order-to-delivery timelines by 35%.
• Reduce back office efforts by 50% with streamlined workflows.
• Enable accurate asset tracking with integrated photo verification, improving asset status visibility.
• Provide real-time market analytics to inform smarter inventory and sales strategies, reducing reactive decision-making.
• Automate sales team roster and route allocation, reducing manual planning and increasing route efficiency.

• Secondary sales and stock management module: set minimum business quantities, record retail stock levels, track shelf movement, and calculate tertiary sales.
• Asset tracking module: monitor onsite assets with barcode/image capture, status updates, and inspection photos.
• Sales team roster automation: real-time tracking of field activities, notification of non-working days, and automatic route reallocation.
• Business intelligence interface: a desktop dashboard for management to view real-time analytics on sales, inventory levels, market activities, and asset status.

• Inventory management systems for stock updates
• Asset management hardware/system for onsite asset tracking
• Real-time notification and communication tools
• Existing CRM and ERP systems for comprehensive data access

• System scalability to support large field workforce and asset database
• Performance metrics: real-time data updates with minimal latency
• High security standards to protect sensitive inventory and asset data
• Reliability with 99.9% uptime expectation
• Mobile app usability optimized for field personnel

Implementation of the platform is expected to result in at least a 20% increase in salesforce productivity, a 35% reduction in order-to-delivery times, and a 50% decrease in back-office efforts. The solutions will enhance real-time market insights, optimize asset utilization, and streamline sales operations—driving better responsiveness, cost savings, and improved market competitiveness.