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Composable DXP Implementation for Global Composite Decking Manufacturer

axelerant.com

Manufacturing

Construction

Consumer products & services

Digital Transformation Challenges

Managing multiple regional domains with fragmented experiences, disparate product data across markets, suboptimal user experience with slow performance, inefficient content management with AWS S3FS, regional customization limitations, lack of future-proof architecture, and missing e-commerce capabilities

About the Client

Family-run business specializing in sustainable composite decking and cladding products, combining British craftsmanship with innovative technology since 1976

Transformation Goals

Create unified digital experience platform across 18+ countries
Centralize product data management and digital asset integration
Implement seamless e-commerce transactions and marketing automation
Enhance user engagement through personalized regional experiences
Future-proof architecture for scalability and technological adaptability

Core System Requirements

Multi-domain Drupal 10 CMS with regional content personalization
Acquia PIM/DAM integration for centralized product data and asset management
Drupal Commerce e-commerce platform with pricing/order management
GeoIP-based regional routing and language detection
HubSpot marketing automation integration for lead generation

Technology Stack

Drupal 10

Acquia Cloud

Acquia Edge CDN

Acquia PIM

Acquia DAM

Drupal Commerce

System Integrations

HubSpot CRM
AWS S3FS
GeoIP location services
CDN infrastructure

Non-Functional Requirements

High scalability for global traffic
Sub-second page load times
Enterprise-grade security
Multi-lingual support
99.9% platform uptime SLA

Expected Business Outcomes

Improved conversion rates through personalized regional experiences, 30% reduction in content management overhead via centralized PIM/DAM, 25% increase in online sales through optimized e-commerce platform, enhanced marketing ROI from HubSpot integration, and 40% faster time-to-market for new regional launches