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Cloud Gaming Platform Website Enhancement and Scalability Project

phenomenonstudio.com

Gaming

Information technology

Challenge: Communicating Value and Driving Conversions

Shaga faces the challenge of effectively conveying its unique value proposition as a cutting-edge cloud gaming platform to both gamers and potential industry partners. The existing website needs improvement to clearly articulate its innovative approach, highlight key features, and drive user engagement and lead generation.

About the Client

Shaga is a Web3 cloud gaming platform focused on providing a seamless and immersive gaming experience, highlighting gamer achievements and fostering a community around cloud gaming.

Objectives: Enhance User Engagement and Drive Lead Generation

Increase user engagement with the platform by creating a more immersive and visually appealing website.
Improve conversion rates by implementing clear calls to action and optimized user flows.
Enhance website maintainability for efficient updates and content management.
Strengthen Shaga's brand identity as a leader in cloud gaming.

Functional Requirements

Interactive platform overview showcasing key features and benefits.
User registration and login functionality.
Content management system for easy updates to website content.
Integration with marketing automation tools for lead nurturing.
Detailed information for gamers and industry partners.
Responsive design for optimal viewing on all devices.

Preferred Technologies

Webflow

HTML

CSS

JavaScript

Required Integrations

Marketing automation platform (e.g., Mailchimp, HubSpot)
Analytics platform (e.g., Google Analytics)
Potential integration with Web3 wallet services for user authentication/NFT display

Non-Functional Requirements

High website performance and fast loading times.
Scalability to accommodate future growth in user traffic.
Secure data storage and transmission.
Accessibility compliance (WCAG guidelines).

Expected Business Impact

This project is expected to significantly improve Shaga's ability to attract and convert users, generate leads, and establish itself as a prominent player in the cloud gaming market. By enhancing the user experience and streamlining the website management process, Shaga can achieve higher user engagement, increased conversion rates, and improved brand recognition.