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Centralized Global Content Management System for Multi-Regional E-commerce Platform

firstlinesoftware.com

Sports

eCommerce

Consumer products & services

Challenges with Fragmented Regional Websites

The existing three regional websites (US, Europe, Australia) operated on separate CMS systems, causing excessive maintenance costs, inconsistent user experiences, and difficulties in scaling content management processes globally.

About the Client

A global manufacturer and retailer of extreme sports gear and lifestyle apparel, serving surfers, divers, and outdoor enthusiasts through localized digital platforms.

Platform Consolidation Goals

Consolidate three regional websites into a unified CMS platform
Implement responsive design for cross-device compatibility
Reduce operational overhead through centralized management
Ensure seamless localization of content, pricing, and delivery terms

Core System Requirements

Centralized content management system with regional localization
Responsive web design framework
Multi-currency and multi-language support
Integrated product catalog with region-specific offerings
Global news/video publishing system

Technology Stack

Optimizely

.NET

ASP.NET MVC

System Integrations

E-commerce payment gateways
Global shipping/delivery APIs
Content delivery network (CDN)
Customer relationship management (CRM) system

Performance Requirements

24/7 system availability with failover redundancy
Scalable architecture for seasonal traffic spikes
Cross-browser compatibility
GDPR compliance for EU operations

Business Impact

Streamlined content management reduces operational costs by 40%, improved global user experience increases customer retention, and centralized infrastructure supports 50% faster regional market expansion.