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Branding and Web Design Refresh for Tech Consulting Company

netguru.com

Information technology

Challenges

Altostack.io requires a modern and differentiated brand identity to stand out in a competitive market. The existing brand lacks a clear message and visual consistency, hindering customer understanding and recognition. The company needs a refreshed website to reflect its tech-savvy focus and attract target clients.

About the Client

Altostack.io is a UK-based tech company providing consulting and cloud DevOps services. They aim to offer modern and effective technology solutions to businesses.

Objectives

Develop a modern and industry-appropriate visual brand strategy.
Create a clear and consistent brand message to communicate Altostack.io's vision.
Design supporting illustrations for branding and social media.
Redesign the company website with a fresh, tech-focused approach.

Functional Requirements

Brand style guide creation (logo, color palette, typography, imagery).
Website redesign with responsive design.
Creation of 17 custom illustrations.
Development of a clear and concise brand message.
Social media visual assets design.

Preferred Technologies

UI/UX design tools (e.g., Figma, Sketch)

Web development technologies (e.g., HTML, CSS, JavaScript, React/Angular/Vue.js - to be determined based on client preference)

Illustration software (e.g., Adobe Illustrator)

Integrations Required

CMS integration (e.g., WordPress, Contentful - to be determined based on client preference)
Analytics platform integration (e.g., Google Analytics)

Non-Functional Requirements

Scalability to accommodate future growth.
Performance optimization for fast loading times.
Security to protect user data.
Accessibility compliance (WCAG guidelines).

Expected Business Impact

The project is expected to enhance Altostack.io's brand recognition, attract new clients, improve customer engagement, and position the company as a leader in the tech consulting and cloud DevOps space. A cohesive brand identity will provide a strong foundation for future marketing and business development efforts.