Artisanal wine producers face difficulty in authenticating their products through complex supply chains, risking counterfeiting and loss of consumer trust. Additionally, securing capital for expansion is challenging via traditional investment routes; hence, innovative funding mechanisms are sought. There is a need for a transparent, secure system that ensures product provenance and facilitates blockchain-based fundraising to support business growth.
A mid-sized artisanal craft wine producer aiming to leverage blockchain technology for brand authenticity and secure funding through a blockchain-based fundraising campaign.
The implementation aims to enable secure, transparent provenance verification for each wine bottle, helping to build consumer trust and brand authenticity. The blockchain-enabled fundraising platform is expected to attract targeted investments, facilitating expansion without reliance on traditional financial channels. Overall, the project is projected to improve product traceability, reduce fraud, and secure capital, resulting in increased market confidence and operational growth.