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Manual processing of driver profile updates consumes significant operational resources, with 300-700 hours/month spent per market on update requests (33% of Saudi Arabian market volume). Complex update procedures require physical branch visits or email communication, while unclear ride receipts cause driver confusion about commission deductions.
A leading super app platform in the Middle East offering transportation, delivery, and payment services, acquired by Uber in 2020 and operating across 100+ cities in 14 countries
Projected elimination of 100+ operational hours/month per market through automation, with 300-700 hours/month saved in update request processing. Enhanced driver experience expected to increase active driving hours by 15-20%, while improved receipt transparency should reduce support inquiries by 40%. Scalable solution to support 1B+ annual rides and 50M customers.