The client faces difficulties in maintaining up-to-date pricing information and identifying BuyBox winners across multiple products on marketplace platforms, leading to suboptimal pricing decisions, reduced competitiveness, and potential revenue loss. Manual monitoring is time-consuming and prone to inaccuracies, hindering real-time strategic adjustments.
A mid-sized online retail company operating on marketplace platforms seeking to optimize competitive pricing strategies.
The implementation of this system aims to significantly optimize the client's pricing strategy by providing real-time, accurate marketplace data. Anticipated outcomes include reduced manual monitoring efforts, improved price competitiveness, and an estimated 10% increase in sales due to better-informed pricing decisions and enhanced market responsiveness.