Automated Member Communication Platform for Trade Unions

The client needs a system to automatically filter and distribute relevant information about events, initiatives, and grants to a large and diverse membership base of companies, ensuring timely and accurate communication. Current manual processes are inefficient, prone to errors, and lack real-time data updates, hampering the union's ability to support its members effectively.

A large trade union organization representing multiple regional unions and hundreds of thousands of member companies, aiming to streamline communication and support member engagement.

• Develop a digital platform to automate the filtering and sending of targeted information to member companies.
• Increase communication relevance and timeliness, aiming to boost member engagement and satisfaction.
• Improve data accuracy and reporting capabilities with real-time updates and insights.
• Optimize operational costs associated with member communication processes by at least 20%.
• Achieve measurable improvements in member experience, with an estimated 15% boost in customer satisfaction.

• Member database management system to store all company and contact details.
• Automated filtering engine to categorize and select segments of members for specific communications.
• Message creation and scheduling interface to send notifications about events, initiatives, and grants.
• Delivery tracking and reporting dashboard for monitoring message success and engagement.
• Role-based access panels and dashboards for administrators, suppliers, and contractors.
• Real-time data updates and reporting modules to facilitate analytics and insights.

• Email and messaging services for delivery of communications
• Existing member information systems or CRMs for data synchronization
• Analytics tools for reporting and insights
• Authentication and security platforms for data privacy

• System must support real-time updates with minimal latency
• High reliability with 99.9% uptime
• Data security compliance to protect member information
• Scalable architecture capable of handling up to 200,000 companies and associated data
• Cost-effective operation with target cost savings of at least 20%

The implementation of this automated communication platform is expected to boost member engagement by 15%, optimize operational costs by 20%, and improve data accuracy and reporting capabilities. Real-time updates and advanced insights will enable proactive support to member companies and strengthen the union's overall effectiveness in business development support.