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Automated E-commerce Product Launch Platform with Multi-Marketplace Integration

gearheart

eCommerce

Advertising & marketing

Business services

Challenges in Manual E-commerce Product Launch Processes

The client faced significant inefficiencies due to manual data management via Excel spreadsheets, time-consuming customer data collection via calls, and lack of automation for complex promotion scenarios. Existing processes couldn't scale with growing feature requirements and marketplace integration demands.

About the Client

A platform offering product launch solutions for e-commerce sellers, specializing in sales velocity optimization and organic ranking improvement across multiple marketplaces.

Key Goals for the New System

Automate product launch campaign configuration and management
Create a scalable architecture for handling hundreds of promotion scenarios
Implement multi-marketplace integration capabilities
Develop an intuitive campaign creation wizard with conditional logic
Centralize data management through a unified admin panel

Core System Capabilities

Multi-step campaign creation wizard with dependent form fields
Service customization with checkbox-based selections and nested settings
Dynamic pricing and discount calculation tools
Sales schedule configuration with predefined and custom options
Marketplace-specific SEO optimization tools
Admin panel with campaign tracking and user data management
Coupon code management for promotional deals
Search behavior analytics dashboard

Technology Stack Requirements

Keystone.js

React

Node.js

GraphQL

TypeScript

External System Integrations

Amazon Marketplace API
Chewy Marketplace Integration
Target Marketplace API
PayPal Payment Gateway
Slack Notifications
Sentry Error Tracking
SendGrid Email Service

System Quality Attributes

High scalability for handling concurrent campaign configurations
Responsive UI performance with complex form interactions
Secure handling of seller account credentials
Maintainable architecture for evolving promotion logic
Cross-marketplace data consistency guarantees

Expected Business Outcomes

The new system will reduce manual data management efforts by 70%, enable 3x faster campaign setup through automated workflows, and support unlimited scaling of promotion scenarios. Centralized administration will improve operational efficiency while multi-marketplace capabilities open new revenue channels for the client.