The client faces difficulty in onboarding users to complex augmented reality features that enable virtual tattoo fitting, resulting in low user adoption, engagement, and retention. Users find the technology intimidating and confusing, limiting the app's market penetration and growth potential.
A technology startup specializing in innovative AR applications for creative and entertainment industries seeking to develop an intuitive AR-based visualization platform.
The new AR tattoo visualization app aims to replicate and surpass prior success metrics by achieving high user retention, extensive media coverage, and widespread adoption. Success measures include reaching over 12 million downloads, generating a substantial active user base, and establishing a strong market presence within the first year, thereby significantly expanding brand visibility and market share.