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Augmented Reality Tattoo Application Enhancement & Modernization

artkai.io

Consumer products & services

Media

User Experience & Technological Modernization

While InkHunter achieved significant success with its initial AR tattoo app, there's a need to modernize the user experience, enhance the AR technology, and expand the platform's features to maintain a competitive edge and cater to evolving user expectations. The current app, while successful, might benefit from a refreshed visual identity, improved onboarding, and expanded functionality to solidify its position in the market.

About the Client

InkHunter is a digital platform offering a virtual tattoo fitting experience using augmented reality. The company aims to provide users with a realistic preview of tattoos on their bodies before committing to a permanent design.

Project Objectives

Enhance the user onboarding process for improved user engagement and reduced drop-off rates.
Modernize the app's visual identity and user interface to create a more appealing and contemporary brand image.
Maintain and potentially improve the accuracy and performance of the augmented reality technology.
Expand the tattoo design gallery and enable seamless integration with tattoo artists.
Improve user retention and increase app usage.
Ensure scalability to accommodate future growth and feature additions.

Functional Requirements

AR Tattoo Overlay: Real-time overlay of tattoo designs on the user's body using the device camera.
Tattoo Gallery: Browse and search a diverse collection of tattoo designs from various artists.
Custom Design Upload: Allow users to upload their own tattoo designs for virtual fitting.
Design Editing: Tools for resizing, rotating, and positioning tattoo designs.
Photo Capture & Sharing: Capture and share tattoo previews with friends and on social media.
User Profile Management: Allow users to create and manage their profiles, saved designs, and preferences.
Enhanced Onboarding: Improved tutorial and user flow for first-time users.

Preferred Technologies

Kotlin

Swift

OpenCV

Integrations Required

Social Media Platforms (e.g., Instagram, Facebook) for sharing.
Payment Gateway (for potential premium features or artist commissions).

Key Non-Functional Requirements

Scalability: The app must be able to handle a growing user base and expanding content library.
Performance: The AR technology should be fast and responsive for a seamless user experience.
Security: Secure user data and protect against unauthorized access.
Platform Compatibility: Support for both iOS and Android devices.

Estimated Business Impact

This project is expected to increase user engagement, improve brand perception, drive app downloads, and enhance revenue potential through potential premium features or artist partnerships. Modernizing the app will reinforce InkHunter’s position as a leader in the AR tattoo space and support continued growth in the global tattoo market.