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Asoko Insight Platform Enhancement & Modernization

kindgeek.com

Business services

Information technology

Financial services

Challenges

Asoko Insight requires a modern, user-friendly website to effectively attract a global audience and facilitate business partnerships with African companies. The existing platform needs enhancements to improve navigation, content presentation, and overall user experience to better reflect the value proposition of connecting businesses with African opportunities.

About the Client

Asoko Insight is a platform connecting businesses with opportunities in Africa, facilitating partnerships and investment. They provide data and insights to navigate the African business landscape.

Objectives

Enhance website design to be more visually appealing and user-friendly.
Improve website navigation and information architecture.
Create engaging and informative content to attract and retain users.
Ensure the website aligns with Asoko Insight's brand guidelines.
Increase user engagement and platform adoption.

Functional Requirements

Intuitive search and filtering capabilities.
Detailed company profiles with key information and contact details.
Informative content sections (blog, articles, reports) on African business.
User-friendly navigation and page structure.
Responsive design for optimal viewing on all devices.

Technology Preferences

React/Angular/Vue.js (for front-end)

Node.js/Python/Java (for back-end)

Cloud-based hosting (AWS, Azure, GCP)

Content Management System (CMS) - potentially headless CMS

Integrations

CRM system (e.g., Salesforce) for lead management
Payment gateway for subscription services (if applicable)
Social media platforms

Non-Functional Requirements

Scalability to handle increasing traffic and data volume.
High performance and fast loading times.
Robust security measures to protect user data.
Accessibility compliance (WCAG).

Expected Business Impact

A modern and user-friendly website will enhance Asoko Insight's brand image, attract a larger audience, improve user engagement, and ultimately drive business growth by facilitating more partnerships between international and African companies. The improved platform will make accessing African business information faster and more convenient.