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AR-Powered Cryptocurrency Incentive Mobile App Development

phenomenonstudio.com

Gaming

Financial services

Mobile technology

Challenges in User Engagement and App Usability

Existing app suffered from confusing interface navigation, low user retention rates, unclear cryptocurrency withdrawal mechanisms, and insufficient motivation for physical movement. Users experienced difficulty understanding reward mechanics and exhibited declining engagement over time.

About the Client

Blockchain-focused technology company developing gamified cryptocurrency applications

Key Goals for App Redesign and Enhancement

Improve user experience through comprehensive UX/UI redesign
Increase daily user retention through gamified reward systems
Implement referral mechanisms to expand user base
Optimize reward distribution to encourage exploration
Ensure seamless cross-platform functionality for iOS and Android

Core System Functionalities and Features

Cryptocurrency reward distribution based on physical movement
Dynamic AR map with time-limited reward locations
Daily login reward system
Referral program with tiered incentives
Speed-based token collection algorithm
User progression levels with unlockable upgrades
Cross-platform adaptive UI with animations

Technology Stack Requirements

Augmented Reality (AR) integration

Mapbox for customized mapping

3D motion design capabilities

Blockchain infrastructure for cryptocurrency transactions

System Integration Needs

Cryptocurrency wallet integration
AR SDKs for mobile platforms
User analytics tracking systems
Cross-platform authentication services

Performance and Security Requirements

Optimized AR performance for mobile devices
Scalable blockchain transaction processing
Secure cryptocurrency storage and transfer
Low-latency reward detection system
Platform-specific UI/UX compliance

Expected Business Impact of App Redesign

Anticipated improvements include 40% increased daily active users through gamified rewards, 25% higher user retention via daily engagement mechanics, and 30% growth in cryptocurrency transactions through simplified withdrawal processes. The AR-enhanced map experience is projected to increase location-based user interactions by 50% while maintaining brand recognition through consistent visual identity.