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AR-Enhanced Virtual Try-On Mobile Application for Retail Footwear
  1. case
  2. AR-Enhanced Virtual Try-On Mobile Application for Retail Footwear

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AR-Enhanced Virtual Try-On Mobile Application for Retail Footwear

emerline.com
Retail
eCommerce
Consumer products & services

Challenges in Online Retail Experience

High product return rates due to inaccurate online product visualization, declining customer satisfaction from limited interactive shopping tools, and ineffective sales strategies failing to retain users during the pandemic era.

About the Client

A forward-thinking retail enterprise seeking to modernize online shopping experiences through immersive technology.

Objectives for AR Shopping App Development

  • Reduce footwear return rates by enabling AR-based product visualization
  • Enhance customer engagement through interactive shopping experiences
  • Attract new buyers via innovative technology adoption
  • Create an 'experience-before-you-buy' purchasing model

Core System Functionalities

  • AR-powered virtual fitting rooms for footwear
  • Photorealistic 3D shoe models with texture accuracy
  • 360-degree product rotation and placement visualization
  • Quick product comparison and selection interface
  • Screenshot capture and social sharing capabilities

Technology Stack Requirements

Kotlin (Android)
Swift (iOS)
Apple ARKit
ARCore (Android)
Apple SceneKit
Android Sceneform

System Integration Needs

  • E-commerce platform APIs for product catalog synchronization
  • 3D model repository integration
  • User authentication systems

Performance and Scalability Expectations

  • Cross-platform compatibility across iOS and Android devices
  • Real-time AR rendering performance optimization
  • Secure user data handling and privacy compliance
  • Scalable cloud infrastructure for 3D model storage

Expected Business Impact

Projected 7% increase in footwear sales, 28% growth in new customer acquisition, 15% reduction in product returns, and 50% decrease in transportation costs associated with returns processing through enhanced AR visualization capabilities.

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