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Retail Chain X is experiencing slower sales growth in fitting rooms compared to other areas of the store. They have identified a need to improve the customer experience and provide associates with better tools to assist shoppers. They are particularly interested in expanding their mobile capabilities to support international markets where Android adoption is higher than iOS.
A large retail chain with a significant presence in North America and expanding into international markets, seeking to modernize the in-store shopping experience and drive sales growth.
By implementing this solution, Retail Chain X expects to significantly increase sales in fitting rooms, improve customer satisfaction, gain valuable insights into customer behavior, and enhance the overall shopping experience. The project is projected to lead to an average basket size increase of over 22% for shoppers using the app, and potentially identify an additional 30% increase in spending compared to non-users. This will result in a substantial return on investment and a competitive advantage.