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The existing website lacked a comprehensive and dynamic platform for showcasing healthcare locations and specialists. Specifically, the portfolio map lacked filtering capabilities to allow users to view specific types of locations. Furthermore, the newsroom page presented news from multiple sources in a disorganized manner, hindering user experience.
Octopus Healthcare delivers a better healthcare experience by investing in GP surgeries, care homes, and retirement villages, partnering with the NHS and healthcare professionals to transform local communities.
This project will enhance patient engagement by providing easy access to relevant healthcare information. It will also improve operational efficiency by streamlining specialist contact access for healthcare professionals and reducing administrative burden. The improved website experience is expected to increase patient satisfaction and positively impact Octopus Healthcare's brand reputation.