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AI-Powered Marketing Audience Optimization Platform

geniusee.com

Advertising & marketing

Information technology

Challenge

Wyzoo's clients struggle with inefficient marketing campaigns due to difficulty in identifying high-performing audience segments, low response rates, and challenges integrating disparate data sources. This leads to higher customer acquisition costs and suboptimal marketing outcomes.

About the Client

US-based company providing AI-driven solutions for businesses to identify and target ideal customer segments.

Objectives

Develop a web-based platform to identify and segment target audiences for marketing campaigns.
Improve marketing response rates through AI-driven audience personalization.
Integrate multiple data sources to create a unified customer profile.
Reduce customer acquisition costs.
Provide actionable insights to improve marketing decision-making.

Functional Requirements

Audience Segmentation & Profiling
Predictive Analytics for Customer Behavior
Data Integration from Multiple Sources
Marketing Campaign Optimization Recommendations
Reporting and Analytics Dashboard
User Access Control and Security

Preferred Technologies

React.js

Node.js

Python 3.10

AWS Lambdas

Redshift

H2O Driverless AI

Docker

Integrations Required

CRM Systems (e.g., Salesforce, HubSpot)
Marketing Automation Platforms (e.g., Marketo, Pardot)
Data Warehouses (e.g., Snowflake)
Social Media Platforms (e.g., Facebook, LinkedIn)

Key Non-Functional Requirements

Scalability to handle large datasets and growing user base
High performance for real-time data processing and analytics
Security to protect sensitive customer data
Reliability and availability
Maintainability and ease of updates

Expected Business Impact

The platform is expected to significantly improve marketing ROI by enabling more targeted and effective campaigns. This will lead to increased customer acquisition, higher conversion rates, reduced customer acquisition costs, and improved overall business outcomes. The platform will also enhance Wyzoo's ability to deliver on its mission of making data intelligence accessible and useful.