The client faces difficulties in providing an intuitive and rapid shopping experience that leverages visual recognition technology, particularly for millennial users who prefer quick and social-media integrated purchasing methods. Existing platforms lack a streamlined process to identify and buy products from images or social feeds in a few taps.
A mid to large-sized online retail company seeking to enhance user experience through innovative visual commerce technology.
The implementation of this AI-powered visual shopping platform is expected to significantly increase user engagement and purchase conversion rates by simplifying the shopping process to just three taps. It aims to facilitate global product discovery and buying, potentially boosting sales volume and customer satisfaction, with measurable improvements such as reduced bounce rates and increased repeat purchases.