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The existing legacy system lacks robust data analytics capabilities, hindering informed decision-making and customer insights. It also lacks the capacity to support a modern ecommerce experience suitable for the company's consultants' needs and the demands of a growing direct-to-consumer channel.
A leading American retailer specializing in distributing a wide array of household goods, including kitchen and home-related products, with a significant direct sales model reliant on a nationwide team of consultants.
Successful implementation is expected to result in enhanced usability, increased efficiency for consultants, improved data-driven decision-making, reduced consultant complaints, and a significant upswing in sales, leading to overall business growth and improved customer satisfaction.