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AdFlux Marketing Automation Platform Redesign for Enhanced User Experience and Campaign Efficiency
  1. case
  2. AdFlux Marketing Automation Platform Redesign for Enhanced User Experience and Campaign Efficiency

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AdFlux Marketing Automation Platform Redesign for Enhanced User Experience and Campaign Efficiency

phenomenonstudio.com
Advertising & marketing
Information technology
eCommerce

Current Platform Limitations Hindering Marketing Efficiency

The existing platform suffers from a complex campaign creation process with excessive steps and a confusing interface, fragmented performance tracking tools lacking real-time insights, and basic audience targeting capabilities. These issues result in prolonged campaign setup times, delayed optimization opportunities, and suboptimal audience segmentation, leading to wasted ad spend and reduced engagement.

About the Client

A marketing automation platform specializing in digital ad campaign management across social media and search platforms like Google Ads, leveraging intelligent automation and precision targeting.

Key Goals for Platform Enhancement

  • Reduce campaign setup time by 60% through streamlined workflows
  • Integrate real-time analytics into a centralized customizable dashboard
  • Expand audience targeting options with granular segmentation (location, device, behavior)
  • Strengthen competitive positioning through differentiated design and functionality
  • Enable marketers to launch and optimize campaigns in minutes with minimal training

Core System Functionalities and Features

  • Simplified campaign creation workflow with smart templates
  • Customizable real-time analytics dashboard with actionable insights
  • Advanced audience targeting with segmentation by location, device, and behavior
  • Multi-channel campaign scheduling and management interface
  • Performance optimization recommendations engine

Technology Stack Requirements

Vite
React
TypeScript
Zustand
Tanstack Query
MUI
i18next

External System Integrations

  • Backend API integration
  • Localization/multilingual support

Non-Functional Requirements

  • High performance with minimal latency
  • Scalable architecture for growing user base
  • Cross-device responsiveness
  • Accessibility compliance
  • Secure data handling

Expected Business Outcomes

The redesigned platform is projected to deliver 60% faster campaign launches, 30% reduction in ad spend waste through real-time optimization, and 40% increase in user engagement metrics. Enhanced targeting capabilities are expected to improve campaign ROI by 25%, while the intuitive interface should reduce user onboarding time by 50%, driving faster market adoption and strengthening competitive positioning in the marketing automation space.

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