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Acquia Campaign Studio Plugin Development & Integration for Enhanced Marketing Automation

axelerant.com

Information technology

Challenges with Legacy Marketing Automation Platform

Acquia acquired Mautic (rebranded as Campaign Studio) to enhance its marketing automation offerings but found the community version lacked necessary plugins to meet the diverse needs of its customer base. The need was to integrate Campaign Studio with various third-party tools to extend its functionality, optimize marketing efforts, and reduce costs. Existing systems lacked seamless integration, hindering personalized customer journeys and data-driven marketing.

About the Client

Acquia is a world-renowned software-as-a-service company providing Drupal-based products, services, and technical support to enterprises, empowering them with technology for digital innovation.

Project Goals

Develop and deploy plugins for Acquia Campaign Studio (Mautic) to integrate with key third-party marketing and customer data systems.
Enable personalized customer journeys through data-driven insights and targeted communication.
Improve lead management capabilities within Campaign Studio.
Enhance data accuracy and eliminate data redundancies within the platform.
Facilitate seamless data flow between Campaign Studio and external applications.
Empower marketers with low-code tools for personalized content creation.

Functional Requirements

Integration with CRM and lead generation platforms (e.g., BrightTALK, InsideView, Facebook Lead Ads).
Personalized chatbot integration for customer support and lead capture.
Lead scoring and data enrichment capabilities.
Data synchronization and data cleansing functionality.
Segmentation and targeting capabilities for marketing campaigns.
Automated data flow and lead routing.
Support for dynamic content personalization.

Preferred Technologies

REST APIs

SOAP APIs

Mautic (Campaign Studio)

Drupal

API-first approach

Integrations Required

BrightTALK
InsideView
Facebook
LinkedIn
Drift Chat
Ringlead
Zoho

Non-Functional Requirements

Scalability to handle a large and growing customer base.
Performance to ensure efficient data processing and real-time updates.
Security to protect sensitive customer data.
Reliability to ensure consistent and dependable operation.
Maintainability to facilitate future enhancements and updates.

Expected Business Impact

Successful completion of this project will enable Acquia to offer a more comprehensive and integrated marketing automation platform, leading to improved customer engagement, enhanced lead generation, increased marketing efficiency, and ultimately, greater customer satisfaction and revenue growth. It will also position Acquia Campaign Studio as a leader in the marketing automation market.