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Xbox Streaming Application Enhancement & Expansion

oxagile.com

Gaming

Information technology

Media

Limited TV Streaming Experience on Xbox

Xbox users currently lack a comprehensive and user-friendly application for accessing live TV channels and video-on-demand content, hindering the console's potential as a central entertainment hub. The existing experience may lack a streamlined UI optimized for large TV screens and may not fully leverage the capabilities of Xbox controllers.

About the Client

Global technology leader specializing in gaming consoles, software, and services.

Enhance Xbox TV Streaming Capabilities

Develop a user-friendly and visually appealing Xbox app for streaming live TV and VOD content.
Ensure the app adheres to Microsoft's UI guidelines for a consistent Xbox experience.
Optimize the app for intuitive navigation using XY and controller inputs.
Provide powerful search and content discovery features.
Implement catch-up and time-shifting functionalities.
Enable advanced UI customization for personalized content recommendations.

Application Functionality

Live TV streaming with channel guide
On-demand video streaming
Powerful search functionality
Content recommendations based on viewing history
Catch-up TV functionality
Time-shifting functionality
User account management
Content personalization (bundles, offers)

Platform & UI Technologies

Microsoft UI framework

Adaptive UI

TVSafe area support

Xbox controller API

Content Provider Integrations

Integration with various TV channel providers
Integration with VOD content providers
Microsoft Account authentication

Performance & Scalability

High performance and low latency streaming
Scalability to support a large user base
Secure content delivery
Responsive UI across different TV screen sizes

Increased User Engagement & Platform Value

A successful implementation will significantly enhance the Xbox entertainment experience, leading to increased user engagement, improved platform value, and potential for new revenue streams through content bundling and personalized offers.