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WordPress Modernization for Enhanced Performance and Automation

instinctools.com

Advertising & marketing

Media

Challenges with Outdated Infrastructure

The client's decade-old WordPress website suffered from severe performance degradation, security vulnerabilities due to outdated plugins, manual workflows causing operational inefficiencies, and an inability to meet modern Core Web Vitals standards. The Apache server struggled with increased traffic loads, and technical debt hindered scalability.

About the Client

A mid-sized marketing agency specializing in digital campaigns and content creation for entertainment clients

Modernization Goals

Upgrade WordPress from version 4.1 to 6.4.2
Improve Google PageSpeed Insights score above 90
Reduce page creation time by 50%
Automate CI/CD workflows and UI development tasks
Enhance security through plugin optimization and modern infrastructure

Core Modernization Requirements

WordPress core upgrade with backward compatibility
Implementation of NitroPack for caching and CDN integration
Migration to Nginx server architecture
Elementor Pro integration for UI automation
CI/CD pipeline with Docker containerization
Automated redirect management system
Third-party plugin compatibility audit

Technology Stack

WordPress 6.4.2

Nginx server

Docker

NitroPack plugin

Elementor Pro

GitLab CI/CD

System Integrations

HubSpot CRM
SEO analytics tools
Marketing automation platforms
Content Delivery Network (CDN)

Operational Requirements

Support for 12,000+ daily users
99.9% uptime SLA
Sub-2 second LCP target
200ms INP threshold
CLS below 0.1
PCI DSS compliance
Cross-browser compatibility

Expected Business Impact

Projected 50% reduction in page development time, 200% improvement in PageSpeed Insights scores, 60% decrease in manual workflow overhead, and future-proof infrastructure supporting 3x traffic growth. Security vulnerabilities mitigated through modern plugin architecture and automated updates.