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Website Modernization and Performance Optimization for Marketing Technology Platform
  1. case
  2. Website Modernization and Performance Optimization for Marketing Technology Platform

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Website Modernization and Performance Optimization for Marketing Technology Platform

beon.tech
Advertising & marketing
Information technology

Current Website Limitations

The existing website suffers from poor user experience (UX), suboptimal search engine optimization (SEO), security vulnerabilities, and inefficient codebase that fails to meet enterprise-grade performance standards.

About the Client

Award-winning marketing technology company specializing in customer experience solutions

Key Project Goals

  • Migrate to a modern static JavaScript framework for improved SEO and performance
  • Enhance security features to enterprise standards
  • Implement reusable component architecture for scalable page creation
  • Optimize codebase for better maintainability and developer productivity

Core System Requirements

  • Static JavaScript framework implementation (React/Vue)
  • SEO-optimized page generation
  • Security-hardened architecture
  • Component-based design system
  • CMS-integrated template builder

Technology Stack Preferences

Static site generators (Next.js/Gatsby)
Headless CMS integration
Modern JavaScript frameworks
Cloud-native hosting solutions

System Integration Needs

  • Existing customer data platforms
  • Marketing automation tools
  • Analytics platforms
  • Identity management systems

Operational Requirements

  • 99.9% uptime SLA
  • Enterprise-grade security compliance
  • Sub-2s page load times
  • Scalable infrastructure for global traffic

Expected Business Impact

Projected 40% improvement in SEO metrics, 60% faster page load times, and 75% reduction in security vulnerabilities. Enhanced developer productivity through reusable components will enable 3x faster content deployment while maintaining enterprise security standards.

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