Website Migration and UX Optimization for Industry Association

The organization is facing technical limitations with its existing website, built on an outdated platform, which hampers scalability, user engagement, and search engine visibility. The current infrastructure does not support future growth, innovative features, or modern user experience standards, resulting in reduced stakeholder engagement and limited outreach capabilities.

A reputable non-profit organization managing a national industry-wide initiative, focusing on digital engagement and resource management for a large stakeholder base.

• Successfully migrate the existing website from an obsolete platform to a modern, scalable content management system to support future enhancements.
• Enhance user experience and accessibility to increase engagement and user retention.
• Implement features such as personalized user accounts, resource saving tools, and interactive calendars to improve stakeholder interaction.
• Optimize the website for search engine visibility to attract more organic traffic.
• Establish ongoing maintenance and support routines to ensure optimal performance and security.

• Platform migration to a contemporary content management system supporting scalability and future feature additions.
• User authentication and personalized user dashboards for resource saving, such as document storage, recipe management, or event planning.
• Integration with a calendar system for scheduling and event management.
• Generation of printable resources like shopping lists, reports, or event materials.
• Implementation of SEO best practices to improve site rankings and increase organic traffic.
• Ongoing technical support and maintenance to ensure security, performance, and feature updates.

• Calendar systems for scheduling and event management.
• Resource data repositories for storing and retrieving user-generated or organizational content.
• Analytics platforms to monitor user engagement and SEO performance.

• System scalability to handle increasing user base and resource data over time.
• Fast page load times, aiming for sub-3 second load times for optimal user experience.
• Robust security measures to protect user data and prevent unauthorized access.
• High availability and minimal downtime, supported by reliable hosting and maintenance.

The project aims to significantly improve search engine rankings and increase organic traffic through SEO best practices. It is expected to enhance stakeholder engagement with new interactive features, reduce site maintenance overhead via migration to a modern platform, and support future growth initiatives. These improvements will collectively foster a stronger online presence, preserve organizational relevance, and increase resource accessibility for stakeholders.