The client lacks a user-friendly, robust platform that enables individuals and businesses to easily design and publish captivating infographics and onepagers. Current tools are either too complex or do not integrate seamless sharing options, limiting effective communication, user engagement, and content dissemination within their target market.
A mid-sized digital marketing agency or creative platform specializing in visual content and brand communication, seeking to empower users to craft engaging infographics and share their ideas effectively.
The new platform aims to significantly increase user engagement, enabling users to effortlessly create stunning infographics and share them across social channels, thus expanding reach and exposure. It is expected to facilitate content virality, improve user retention, and generate additional revenue streams through subscriptions and premium features, ultimately enhancing the client's positioning as a leading creative content provider.