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Web Portal Enhancement for a Video Communication Platform with Content Management and Social Integration
  1. case
  2. Web Portal Enhancement for a Video Communication Platform with Content Management and Social Integration

Web Portal Enhancement for a Video Communication Platform with Content Management and Social Integration

oxagile.com
Media
Advertising & marketing

Identified Challenges in Managing Multimedia Content and Social Media Integration for a Video Communication Portal

The client’s existing web portal lacked flexible content management capabilities, efficient publication workflows, and seamless social media integration. These limitations hindered marketing efforts, user engagement, and the ability to leverage social platforms for product promotion and user interaction.

About the Client

A mid-sized digital communications company specializing in video chat, instant messaging, and multimedia sharing seeking to improve their online portal's content management, user engagement, and social media integrations.

Goals for Enhancing the Video Communication Platform’s Web Portal

  • Enable easy management and publishing of portal content, including news, press releases, and blogs.
  • Implement a customizable forum and blog functionality to foster community engagement.
  • Automate content publication workflows to streamline updates.
  • Integrate social media platforms for increased promotion and interaction, including social login capabilities and content sharing.
  • Facilitate direct multimedia sharing and real-time communication features within social platforms.

Core Functional Specifications for the Enhanced Portal

  • Content Management System (CMS): Flexible interface for managing news, press releases, blogs, and multimedia content.
  • Forum and Blog Modules: Customizable community discussion forums and blog platforms.
  • Auto-Publishing Workflow: Automated scheduling and publishing of content updates.
  • Social Media Integration: External platform APIs for sharing content, social login, and interactions.
  • Multimedia Sharing: Features allowing users to organize and share videos and live video events.
  • Social Sharing & Call Capabilities: Enable users to initiate calls directly from social media accounts, supporting platforms like Facebook.

Desired Technologies and Architectural Approaches for Development

.NET
Content Management System (CMS) platform
Social media APIs (e.g., Facebook API)
Video sharing and streaming technologies

External Systems and Social Platforms for Seamless Connectivity

  • Major social media platforms for login, sharing, and interactions
  • APIs for multimedia content hosting and streaming
  • Automated content publishing tools

Performance, Security, and Scalability Expectations

  • System Scalability to support high user volume and multimedia sharing
  • Responsive performance with minimal latency for real-time interactions
  • Secure handling of user data and multimedia content
  • High availability and reliable uptime for uninterrupted user access

Anticipated Business Benefits of the Portal Overhaul

The enhanced portal is expected to significantly improve content management efficiency, increase user engagement through community features, and expand promotional reach via social media integrations. Target outcomes include streamlined publication workflows, higher user activity, and broader content sharing—to ultimately grow the platform’s user base and social presence.

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